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BETA.
Are we really using the word “beta” for the right reason, or could it be a mindset block?
My first coach advised me never to use the word because it can devalue your services.
Then I started seeing people use it and have success with it. Ugh! So which is it? What BETA could mean (or not mean) in your business.
Spoiler alert: I recommend using the word “Introductory” instead. Take a listen to hear my reasons why.
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